What is Tasmanian Food Guide?


Publishedon 06/08/2014 - 09:02 am

Over the past few weeks, the team here at Tasmanian Food Guide have had an amazing response to what we are trying to achieve and we have been shown incredible support from many of you not only in the public, but also from the many people working within the Tasmanian restaurant and food services industry who have been in direct contact with us. We have been able to tell our story, explain our aims and where we would like to be to each person we have spoken to individually, and in return have heard some incredible stories about each of the businesses and individual people working in the Tasmanian restaurant and food services industry.

So what exactly is Tasmanian Food Guide and what is our project all about? First and foremost, we would like to provide a voice to the amazing people who are involved within the local food services industry. We would like to be able to take a journalistic approach and not only provide a voice for those that often struggle to be heard, but also assist in educating the public about the incredible things that the industry as a whole does.

Anybody working in a restaurant or food services business will know full well just how much work is involved in running their business. Quite often these people are pouring their heart and soul into what they are doing. Entire lives are completely and utterly devoted to running restaurants, farms and food production businesses. It takes a lot of work to be able to provide employment for each of their staff. The flow on effect of the food industry as a whole through suppliers, employment opportunities as well and the businesses that supply the plates, cutlery and all of the things that are needed to allow people within the public to experience the food and dining opportunities cannot be easily measured.

Tasmanian Food Guide Logo

If you have never worked within the food or hospitality industry, you may never have experienced the need to work Christmas day, Easter or any of the other days that are often given up to serve those who are not in the same position. The missed family opportunities, birthdays, special occasions and all of the other events that those outside of the industry have never had to give up often go untold and unrecognised. The effort that it takes to not only prepare and serve the food we eat, but also the planning that goes into actually creating menus, budgeting for staff wages, food costs, controlling food wastage, paying the utility bills, workers compensation, public liability insurance, building rental costs and all of the other things it takes to keep the doors open are things that the average Tripadvisor reviewer never takes into consideration.

There is so much to the food services industry that the average person does not know about. The community work, charity donations made to food vans, apprenticeships and traineeship opportunities on offer are just a few of the things that benefit the Tasmanian community as a whole. These are the stories we would like to tell. We would like to provide a genuine journalistic platform to tell the stories of the world class produce Tasmania has. Tasmania is recognised throughout the world as having the best of everything we produce, but the average tourist struggles to experience this when they come to Tasmania because they don’t know where to find it. It is completely unfair on many different types of restaurants / cafes / food services businesses to be compared against each other on the major travel and restaurant review sites when they are targeting completely different markets. Why should a small cafe be compared against a high end restaurant? Why is it that those businesses who are genuinely using the amazing top class Tasmanian produce don’t surface to the top of the reviews, when tourists that are coming to this beautiful state are looking for exactly that?

Our aim is simple - we want to help the local industry to be able to really promote the amazing things they are doing not only locally, but also on a world stage. We want to become an asset to the local restaurant / food services industry and become a trusted source of genuine newsworthy content. We would like to help the small guys get their message and story out to the general public. We want to tell the world about the amazing international investments that are flowing through some of the local businesses. We would like to help promote events from the small community markets to cooking classes all the way through to world class events like Dark MOFO and Taste Festival. We would like to help promote the many positions that are currently vacant within the local businesses in the area and help fill these roles. If the stories, events, jobs and other information is relevant to the local food services business, we would like to help share it locally, interstate and with the rest of the world.

So how are we going to do this? First and foremost we need to earn the trust of those within the industry. We need to continue to develop the platforms which we are slowly building and investing a lot of time, effort and money into ourselves. We need to assemble a team around us who genuinely have the passion and enthusiasm for this industry in much the same way as our existing team do. We need to build our audience and provide a platform for yours or our content to be seen and heard. And most of all, we need to put a lot of time into listening to stories the industry has to tell people and ensure these messages are getting out to the general public. 

Our project is a hugely ambitious one, but is also something we genuinely believe we can achieve. There are so many different elements and so much potential within Tasmanian Food Guide and the platforms we are building from our website, to our mobile apps which are not far from being launched, to our social media profiles all the way to our offline marketing. The time it takes for our team to travel to meet and greet those within the industry, to the effort it takes to build and write great journalistic content is something we are investing heavily in. And if it works, we believe we can build something truly beneficial to the industry as a whole.

This is our aim. This is our passion. We know how to make it happen and are doing everything we can to build what we believe is truly an asset to the amazing industry that so many of you out there are part of, as well as those who eat, stay, dine and visit each of the businesses within Tasmania.

We would love to hear your story. We want to tell your story. We would love for the general public to hear the stories people in the industry have to tell. We are a long way from where we want to be and have literally only just begun, but with the support we have already been shown we know we are also well on our way to making this venture a huge success.

If you work within the local restaurant / food services / hospitality industry and have a story to tell, we would love to hear from you. We want for you to understand where we are now and where we are going. Quite simply, we want to support the local Tasmanian restaurant / food services industry in a way which we believe has never been done before, and on a scale which we know currently does not exist.

Feel free to contact us via our contact form with your details if what we are doing interests you. As soon as we have finalised and found a local permanent office space, we will be able to be contacted in many more ways.

We hope to hear from you very soon!